Positioning Donatella Versace as a credible Creative Director to rebuild the business

The Relaunch of Versace

Isabelle Harvie-Watt worked with the Versace Family, CEO and Banca Intesa to rebuild the business from 2005 to 2010. Isabelle was responsible for the creation and implementation to drive the repositioning, the development and management of a global structure to support all of the activities. Opening offices in Hong Kong, Beijing, New York, Tokyo, and Dubai, Isabelle played a pivotal role in Versace’s major turn around.