At Pitti Uomo, in collaboration with Kering Material Innovation Lab, ten rising menswear brands to showcase low-impact innovative solutions.

Kering MIL and Pitti Uomo join forces to support emerging sustainable designers

When Pitti Immagine contacted us, they needed help in making their sustainable designer brand platform S|STYLE Sustainable Style, more visible and authoritative in the industry. ANIMA presented the project to Kering’s Material Innovation Lab, the Group’s in-house research lab dedicated to reducing the overall environmental impact by way of transitioning all brands of the Kering Group towards a sustainable supply chain.

Driven by the principle that collaborations should be about co-solving together, we understood that S|STYLE needed the right partner with validated knowledge on sustainable practices to make meaningful strides in the project’s objectives. This partnership will allow any designer to see—in a tangible way—how to adopt innovative materials and responsible practices to lower their environmental impact. Showcasing these solutions with ten emerging sustainable brands at Pitti Uomo’s June 2023 edition with Kering MIL, was an organic and mutual match.

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Director Christian Tubito of Kering MIL, asserted that “The S|STYLE project by Pitti sounds like a perfect match for Kering MIL’s open innovation attitude and approach. It’s an unusual partnership for supporting young and emerging brands that want to embrace sustainability, adding innovation to their low-impact capsules and giving them the chance to showcase new prototype materials that have been piloted or validated by the MIL and materials that are aligned with our Kering Standards.”

Lapo Cianchi, Head of Communications and Special Projects of Pitti Immagine concurred: “The collaboration with Kering’s Material Innovation Lab is an important recognition of the work we are doing to spread a modern culture of responsibility in fashion; but most of all we are happy because Kering MIL can give designers practical help with getting to know and use the most innovative materials for their research in design at an international level.”