Bringing soul back to brands.

We help companies innovate with purpose.

It’s the soul, the anima, that makes good companies great.

REAL — MEANING — PURPOSE — TRUE — THOUGHTFUL — TRANSPARENT — RESPECT —

REAL — MEANING — PURPOSE — TRUE — THOUGHTFUL — TRANSPARENT — RESPECT —

It’s what gives things their worth — and makes life worth living.

We are seasoned insiders who bring an outsiders’ perspective.

Isabelle Harvie-Watt

Christian Layolle

We played an instrumental
part in the success stories
of The Business of Fashion,
Giorgio Armani, Versace, Calvin Klein among others.

Our Services

Why makes your brand different? This is the most crucial foundation we will build upon to tell a story based on the very soul of your company.
- Purpose & mission
- Proposition, concept & positioning
- Narrative & messaging
- Communications & PR strategy
- Design & branding
- Editorial & creative strategy
- Collaborations
From scaling up existing revenue streams to creating new business models, we will help you craft simple but effective strategies to raise your product in the marketplace.
- Market positioning
- International expansion
- Business planning
- Merchandising & buying
- Omnichannel distribution strategy
- Made in Italy supply chain strategy and operations
- Due diligence
- Investment and M&A advisory
Company culture and organisation are key levers to innovation and sustained growth.
- Executive search
- Succession & resource planning
- Employer branding
- Internal communications
- Organisational structure
As the fashion industry races towards cutting its carbon emissions down to zero by 2050, we help companies implement new material and supply chain strategies while advising on how to clearly communicate sustainability claims to consumers.
- ESG objectives and goals
- Roadmap of actions
- Pilot programmes with material innovators
- Diversity & inclusion strategy
- Sustainability communications strategy